(by yumnaaa)
We’re Apple. We don’t wear suits. We don’t even own suits.
They’d always end up saying, ‘We’re going to have to escalate this to senior AT&T executives,’ and we always said, ‘Fine, we’ll escalate it to Steve and see who wins.’ I think history has demonstrated how that turned out.
Get the picture? Computers should be more like sports cars and kitchen appliances. That’s Apple’s audience: high-end mainstream, the folks who buy — or aspire to buy — Porsches. You don’t connect with those consumers by listening to Silicon Valley. Techies, even after all these years of Apple watching, still get bogged down in specs, speeds, and developer contracts. Magic doesn’t happen in an echo chamber.
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